The origins of Todo Bien date back nearly 2,000 years with the mythological tale of Mayahuel—the deity responsible for giving us the Agave plant. It was from Agave that the Aztecs developed the alcoholic beverage known as pulque, a fermented sap that would eventually evolve into what we know as tequila. Along this journey, those who encountered the beverage of tequila were always left with a certain feeling. As the creation of this holy drink evolved, a mindset and historic saying was born.